Bollywood Journal


Dec 16, 2019

Monochrome Indian Ethnic wear rules the roost: Indian Ethnic wear trend forecast 2020

Year 2020 is almost here and already all Indian Ethnic wear lovers are on the lookout for the next trends to rule the Indian Ethnic wear fashion. And as usual here we are, with the latest trend to keep your wardrobe updated and your mood upbeat ! Yes, we at Pure Elegance know how you always look towards our B town divas for fashion inspiration, who never disappoint us with their sartorial choices. So how could we help but share with your their latest outings - and in the most recent trend they are donning right now? In the past...
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Dec 05, 2019

What to wear to a winter Indian wedding: Best Indian Ethnic Outfits for attending a winter wedding 2019

  Winter is here. Inevitably, so is the festive season and the holidays. And then there are the winter weddings lining up with you invited as a guest. Crazy schedules and there you go rolling your eyes, thinking what to possibly wear to a winter wedding. After all, it is not the easiest thing in the world to match Indian Ethnic festive wear with suitable warm layers? And even if the option is there… who wants to layer up – when the occasion is all about dressing up ? At Pure Elegance we have just the look you need for...
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Aug 27, 2019

The Indian Saree : That other hero of Mission Mangal that won our hearts

Mission Mangal has been a remarkable offering from Indian Cinema. It has found takers from all walk of life for its timely portrayal of the role of modern Indian women not just as home makers and mothers but also as the brains and hands behind one of India's most successful space missions that was conducted in 2014. No wonder the star cast of Mission Mangal including the glamazons Vidya Balan, Sonakhi Sinha, Taapsee Pannu, Kirti Kulhari and Nithya Menon dazzled us with their performances. These characters were loosely based on the team of scientists who had played a critical role...
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Jun 03, 2019

Vintage Winners: How to nail the retro style of yesteryear Bollywood legends.

  When it comes to style inspiration, most Indian women turn to Bollywood trends no matter where they may be. And it is not just the contemporary Bollywood divas who play our style muse; time and again we look back all the way to vintage Bollywood and its iconic style moments, that never fail to mesmerise and tempt us for one try. Surely you have had that throwback moment, when you admired and emulated the simple beauty of Nargis crooning "pyaar hua ikraar hua". Or maybe you were still a young girl when you decided to appear at the school...
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Mar 26, 2019

6 Times Tara Khanna from Made in Heaven Gave us Major Fashion Goals

You don’t have to like Tara Khanna played masterfully by talented Sobhita Dhulipalas in a much-trending show on Amazon Prime Video, Made in Heaven. Her multi-faceted, complex and intriguing character boils down to a surface where it’s impossible to recede with the polished beauty. Since the beginning of the show, Tara’s suave and flamboyant lifestyle complements and justifies her alluring wardrobe picks that are a total steal for every woman. Made in Heaven Clothing: Tara Khanna's Outfits From gorgeous sarees to power suits and flattering dresses, name it and Tara has slayed it. Rocking her envy-worthy figure line cinching with...
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Feb 28, 2019

Remembering Madhubala: Iconic Woman of the Yesteryears

Just a beat to the tunes of the bygone music like “Jab pyar kiya to darna kya” and our goosebumps know one thing, the everlasting beauty of Madhubala and her effervescent aura blooming our hearts with joy. Such was the elegance and surreal persona of the dynamic and magnanimous Madhubala who fought against the odds, maintained peace, serenity and most importantly stayed grounded despite her rich stature. Standing tall in her glorious curvaceous figure line, she slayed with her pretty wavy locks and talking eyes that had depth and emotions. Recalling and remembering this stunning lady today, we will share...
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Oct 31, 2018

8 Best Bollywood Inspired Halloween Looks

Talk about Halloween and chances are that you will stumble upon some of the rogue looks that master the silver screen and have been making rounds time and again with their smashing performances. The scary trick-or-treat festive season dwells upon the dead and remembering the ancestors, all in the mighty spirit. Halloween brings with it many a flavour that will get you hooked and certainly waft the aroma of witchcraft and wizardry.   Top Bollywood Halloween Costume Ideas Are you ready to paint the spooky picture of Halloween with our fancy characters? Come and cast your spell this Halloween season:...
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Apr 21, 2018

How to Wear Palazzo Pants like a Celebrity

Summers are quite synonymous with easy breezy comfort wear and nothing spells a breather than the effortless palazzo pants. While the heavy rich fabrics are a way to go this wedding season, we show you how to ace the palazzo look like a celebrity and turn heads. Palazzos are having a fashion moment for the ultimate ease they offer and a respite of the summertime bliss you can soak in while lounging in them all day long. We give you a quick sneakpeak into the cool palazzo trends to revamp your wardrobe and splurge on the uber-cool essential this summer...
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Feb 27, 2018

Sridevi’s Iconic Looks over the Years: Recalling the Timeless Beauty

A sad demise of the stellar Bollywood actress on a Saturday night, the world summoned to grieve for the legendary actress sudden death. Sridevi was in Dubai to attend her relative’s wedding when the incident took place. Speculations are that she suffered a heart attack, however, the Post-Partum report states that she was intoxicated and suffocated to death as she slipped into the bathtub filled with water. The acting prowess who epitomizes the ethereal Indian beauty passed away leaving behind a gorgeous legacy of fashion and glamour. The style icon of Bollywood rose to fame with her iconic performance in...
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