Pure Elegance

Fashion Files

Jun 16, 2023

The Ultimate Guide to Indian Bridal Lehenga

The Indian bridal lehenga is a traditional outfit that has been worn by brides for centuries. It is a beautiful and elegant garment that is sure to turn heads on your big day. There are many different styles of Indian bridal lehengas to choose from, so you can find one that perfectly suits your taste. Here are the top ten things to keep in mind when shopping for bridal lehenga. 1) Traditional Indian Bridal Lehenga Designs Introduction to Traditional Indian Bridal Attire:Indian weddings are known for their vibrant colors, rich traditions, and elaborate ceremonies. The bride's attire holds immense cultural significance...
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Apr 25, 2023

7 Fashion Tips to Doll Up like a Bong Diva for Durga Puja

The penultimate season of festivities and celebrations are welcoming us at the threshold with its five-day elaborate Pujo ceremony. Morning brew a family and friends gathering with some quintessential temple visit and the day-long fasting finally breaks into royal indulgence. Long queues of hunger-stricken people gather in their finery for a pandal hopping activity during the glorious evenings. If there’s that one thing every woman loves about Durga Pujo, ask Bong women of their shopping lists that encompasses all things new, everything. Dressing up in chic, quirky yet elegant traditional dresses with a touch of contemporary flair, women flock together...
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Mar 15, 2023

How to Nail Ethnic Wear at a Job Interview?

Applying and searching for a perfect job takes weeks, months and sometimes years. The process is extremely taxing and leaves any professional candidate in a state of complex. While women have an array of formal dresses to rock their job interview, Indian traditional dresses reflect the deep-rooted values and enhance the true patriot in any Indian woman. Therefore, settling for an Indian ethnic dress for your most important interview day can definitely be a game-changer. Generally, people associate ethnic clothing for women as old-fashioned, passé and monotonous because of the high conflux of western influence in Indian society. Well, here’s...
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Mar 15, 2023

The Chikankari Cheat Sheet Approved by Top Celebrities

  If ever the legends of Lucknow script their history, chikankari embroidery will certainly not go unnoticed. The impeccably handcrafted beauty with intricate finesse and gorgeous lineage lets us bask in the glory of fascinating fables that surround the chikankari heritage. This goes without saying that the unique and exquisite silhouette has become a global flag-bearer of charm and eternal elegance, it’s popular amongst the Bollywood and Hollywood celebrities alike alongwith the celebrated designers. Here are some of the best looks put forth by the talented and popular celebrities which we are crushing on:   Deepika Padukone Laced in mint...
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Mar 15, 2023

To Beige or Not to Beige - how to master this trending color with Indian Ethnic Wear

  The beauty of beige is being rediscovered this year. Beige has been ruling the ramp walks all of 2019. Having been declared the "IT" color of this year, we have seen it on trenches, sailor pants, shirts, wide leg trousers, sun dresses, you name it. It is not as though this classic neutral with universal appeal had ever  disappeared. Beige has long been the go-to neutral for the uber sophisticated fashionista not quite at ease with the stark monotony of black, or the pristine simplicity of white.  In fact as far as accessories go, beige has been the perpetual...
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Mar 15, 2023

How to Pick a Perfect Lehenga for your Body Type?

Selecting a bridal lehenga is one of the most heart-wrenching tasks that takes a plethora of research, advice, styling, and most importantly the knowledge of your own body type. Indian brides have a dream of weaving their perfect lehenga for the D-Day and body type plays an indispensable role in embarking the soul-stirring journey for the bride. Weddings and traditional bridal attires go hand in hand and therefore, fretting over the lehenga style that flatters your body type and also strikes a match with the latest fashion trends is legit. Modern Lehenga Designs For Your Body Type We feel you and here we...
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Feb 17, 2020

Hair today : Bollywood inspired hair trends to rock your Indian Ethnic outfits in 2020

There is no doubt that no matter how pretty your outfit or how flawless your makeup may be, a bad hair day can ruin any look. This is why we at Pure Elegance want you to be on the top of your hair game every time you dress up. However it can sometimes be hard to pick a hair cut that would complement you on all occassions and for all kinds of outfits. Usually one can go for a long or a short hair cut depending upon the fashion of the day and the trending styles, but when it comes...
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Dec 09, 2019

5 Times Deepika Padukone showed us how to wear a saree the right way

  Deepika Padukone is one diva that none of us can ever have enough of. Be it her sheer onscreen brilliance or her sartorial choices, the beautiful actress never fails to impress us with her choices and outings. While we have not seen her onscreen for a good while now, she continues to impress us with her various public appearances including award shows and other events. And while there is definitely more chutzpah to her western apparel choices off later since her marriage to long time beau Ranveer Singh, her Indian Ethnic wear outfits are always on point. In fact,...
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Nov 28, 2019

Indian Ethnic with a twist – How to wear Indian Sarees to a cocktail party

Come December and the festivities for Christmas and New year begin looming large for one and all. It is all fun and games as long as you don’t think of what you are going to wear to the office party, then your best friend’s cocktail party or the one that you may have decided to host. What a tizzy it can send you in to think that hardly a while after you have put the Diwali mayhem behind you, here comes another round of festivities to have to buy gifts and make preparations. And when you add to this heady...
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Sep 30, 2019

How To Style A Saree With A White Shirt Like A Pro

  There is no garment more flattering in the western wardrobe like a well tailored, crisp white shirt. And there is no garment like the saree, universally appealing no matter how you style it. So what happens when these two meet? A delicious amalgamation of the best of east with the beast of the west. How To Wear Saree With A White Shirt? A white shirt and saree combination has found favour with bollywood divas who have styled it in many ways to combine the fresh, smartness of a white cotton shirt with a variety of sarees. Done right this...
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Aug 06, 2019

Make a splash in style : Indian ethnic wear tips for the rainy season in 2019

  No one loves a good rain shower like an Indian woman. No matter where she may be the rainy season is an integral part of her culture and psyche. Countless Bollywood rain song & dance routines have regaled us with the romance and joy of the rainy season. As a predominantly agricultural economy it is but natural that India's culture has evolved over thousands of years to include the rainy season in both its tangible as well as intangible aspects. Truly, Indians have a romantic association with rains like no other culture and no matter which place they may...
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Jul 08, 2019

If the shoe fits : Evergreen Indian Ethnic Jutis to compliment any outfit

  Jutti kasuri, paeri na poori / Haaye rabba ve saahnu turna peya / ( My ill fitting new shoes bite, being not well worn enough, Oh! that I had to walk a mile in them...) So goes the popular Punjabi wedding folk song - A newly married bride's ode to the agony of having to walk miles in her ill-fitting new shoes. Just how well entrenched the juti is in Indian culture, especially in Punjabi culture, is evident in this popular number where the juti goes beyond mere function and turns into a metaphor for a young wife's disconcerted lament...
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Jun 28, 2019

Short Hair Don't Care : How To Style Short Hair for Indian Wedding and Festive Wear

When it comes to dressing up in Indian Ethnic wear especially for a festive gala or an Indian wedding, we think of all the details including makeup, hair, accessories and shoes. While it is easy to just go from a regular casual look to a dressy Indian look once you have all the coordinated garments and accessories, it can be hard to nail the look if you wear short hair. Traditionally the image of even an Indian bride or her attending relatives includes long and also black hair styled in a variety of elaborate do's , but don't think that...
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Jun 14, 2019

A Bohemian Rhapsody : The new age avatar of an ancient Indian way of life

  As journalist Bob Stanley put it, "...the late 1960s are never entirely out of fashion, they just need a fresh angle to make them de jour." Well this observation may well be more than a decade old, but it is true not just of the spirit of the 1960's, but of nearly every milestone in the history of fashion. Nothing ever really goes out of style, it merely needs a new twist. Just like one of the defining characteristics of the 1960's - Bohemian Chic.  Bohemian Chic - The outward expression of an inward journey And what a time...
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Mar 07, 2019

10 Types of Anarkali Suits Approved by Bollywood Divas

The statement Indian ethnic couture popularized ever since the screening of Madhubala in her iconic Anarkali suit dancing elegantly to the “Jab Pyaar Kiya Toh Darna Kya?” in Mughal-E-Azam followed by Rekha and many others. The versatile garment that secured a safe spot in every woman’s wardrobe is the glorious Anarkali suit with layers of immaculate detailing and exquisite artwork is back in vogue and how! Bollywood celebrities adorning the stunning Anarkali suit both on and off-screen is giving us major goals to embrace the retro fashion in style. Different Types of Anarkali Suits Approved by Bollywood Actresses If you’re...
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Mar 05, 2019

Latest Salwar Kameez Designs to Complement Every Modern Woman

Image Courtesy: Divya Kumar Khosla Twitter Let’s ring in the summer season with some retrospection of modern and designer trends in ethnic couture that took the fashion industry by storm. Couturiers tailored some of the spectacular designer silhouettes screaming dynamic, eccentric and flamboyant designs reflecting the aura of a modern- traditional woman. From indo-fusion separates to palazzos paired with long slit kurtas, anarkali suits and capes, the list is endless encompassing a whole range of nouveau designer ensembles. Are you a fashionista looking for some inspiration to embrace the unique designs in salwar kameez and follow the latest trends as...
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Feb 26, 2019

What Should You Wear For Farewell at an Indian Office?

Is it that time of the year when you’re almost on the verge of graduating in flying colors? Well, we wish you heartiest congratulations and give you some handy tips on choosing from an assembly of fancy clothing. Farewell is an amazing time that we all cherish no matter how old we get, a last re-union with peers, mentors, professors, and your gang of friends together re-creating lasting memories. With all the jazzy and dramatic photographs you will be flipping years to come long after the college is done and dusted, you will smile and we’re here to restore that...
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Dec 29, 2018

Saree Trends to Watch out for in 2019

What an incredible year 2018 has been leaving us with an umpteen number of trends, fashion inspiration and style cops to try our hands at the fashionable ensembles. Saree surely remains one of the most coveted clothing pieces that has got our heart racing twice as much. Talk of which reminds us of the unique flavours and exquisite detailing that sarees feature that makes it the talk of town. Our saree connoisseurs who love draping it in different styles bringing a fresh perspective on the table, let’s read on some of the astonishing sari trends we shall be witnessing this...
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Oct 19, 2018

How to Wear Designer Lehenga to Look Slim?

It’s time to soak in the festivities and wedding celebrations with fancy designer couture. Get your hands on the Indian traditional designer lehengas, sarees and kurta set because gorging on such finery is just an excuse to get dressed up and dolled up. However, you might be bothered to wear the designer lehenga cholis because of the pounds accumulated on your tummy, worry not, we got you covered with some of the essential hacks on how to wear designer lehengas to look slim. Here are some of the handy tricks and tips to wear lehengas and look slim. Fabric First...
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Oct 07, 2018

10 Fashion Trends from the Bollywood in the 80's are Making a Huge Comeback

Ever since the disco period perished, our love has grown by leaps and bounds for all things flared, colourful and EXTRA! Remember the uber-cool bell bottoms, Sadhana’s tight churidars, Zeenat Aman’s popular polka dot patterned outfits and of course a lot of sass spluttered by our favorite bygone actresses. From quirky vibrant prints to noteworthy details and OTT drapes, 80's saw a fashion revolution documented in the archives of Indian cinema. However, the revival and reincarnation of the good ol’ trends and styles are here to sweep you off your feet and experience a major throwback. It’s time to twin...
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Oct 07, 2018

How to Reuse your Indian Bridal Lehenga?

Come festivities and you may want to dress up and steer away from the unwanted outfits, however, the signature bridal wear for every Indian woman remains constant. No matter how much you want to wear and relive the princess moment, the bulging and heavy accouterments often occupy the much-needed space in your storage. So, why not recycle and repurpose your old trashed away outfits into something functional and creative! Invest in your luxurious and precious bridal wear and turn it into a fancy outfit that you can perhaps wear at your next party or family gathering. Here are some of...
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Sep 25, 2018

How to Style your Indian Outfits in Winters?

The sweater weather is almost here, and we can’t deny the fact that our lovely, bright and larger-than-life Indian ethnic outfits will be stacked on a corner during the chilly season of the year! Well, worry not folks, we got you covered with some of the quintessential styling tips that can save you a thunder. Put forth an impressive picture and slay like a boss in your ethnic attires, styled with trendy layers of turtlenecks, cape jackets, trench coats, leather jackets et al. Still wondering what sorcery are we spelling? Don’t miss a moment and just check out these absolutely...
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Sep 15, 2018

How To Turn Your Everyday Indian Clothes Into Indo Western Style?

Contemporary fusion mix has become the evergreen fashion peak for Indian women in general and there’s no denying the fact that Indo-Western clothing for women has catapulted the market with a huge wave. Traditional Indian women clothes are largely available online and easily accessible to a greater market these days. Gone are the times when western and ethnic were two autonomous entities, today, the seamless blend is everything. From college girls to working women, everyone is trying their hands to create an unique look and distinguish themselves in a pool of commoners. Everyday Indo Western Outfit Ideas For Women Don’t...
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Sep 15, 2018

How to Accessorize with Ethnic Outfits for Indian Weddings?

Indian weddings are a grand concoction of elaborate rituals and ceremonies, ornamented and embellished couture, fine traditional costume jewellery followed by an enchanting array of dance breaking jams and musical saga galore. The bride and her bridesmaids are often caught up in a dilemma to strike a perfect look for the fancy wedding season. Because all eyes are on them and why not! So, here we bring to you some of the glam-up accessories that can take your fashion game to a peak.   Here are a must-have accessories every woman must stock:   The Desi Girl A statement choker...
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Aug 13, 2018

Latest Kurta Neck Design Ideas

While the market is flooding with an array of stylish designer ethnic wear, all you fashionistas, brace yourselves because we’re here to give you an insight on the latest kurta neck design ideas. Scoop it or cowl it, you just can’t avoid it! Some of the sassiest, chicest, kurta neck designs that will transform your wardrobe style game. And well, it’s always better to stay class apart, so just try chic ideas and own up the fashion space like a boss! Latest Kurta Neck Design Ideas Here are some of the shortlisted kurta neck design ideas that you can try:...
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Jul 26, 2018

Style Edit: What to Wear to the Indian Summer Festival?

Every year, the coterie of happy and glee souls collect together at the Croyde beaches in Devon. The spectacular beach setting with a touch of bohemian ambience followed by a mellow musical evening, Indian Summer Festival is the most dreamy and artistic escapades for the creative folks. Right from the rustic and vintage décor to quirky timber frames for photo-ops, ale bars and cocktail bars and the foot-tapping music overlooking the formidable Croyde coastline is a perfect getaway with your friends and significant other. While you’re on it, don’t forget to pack the quintessential bohemian dresses and Indian ethnic wear...
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Jul 19, 2018

How to Mix and Match Indian & Western Clothing

Gone are the days when women had limited choices of Indian wear that primarily included the likes of saree blouse, salwar kameez, anarkali suits or lehenga. Over the years, our designers have meticulously evolved and revolutionized the women’s ethnic wear to an extent that there’s no dearth of variety and beautiful collections. Presenting the Indo Western clothing ideas that are quite a rage amongst the modern Indian women who love to experiment and express their state of mind through the well-tailored mix and match Indo-fusion clothing. Easy breezy, chic and effortless casual, Indian clothes when paired with western accents can...
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Jul 16, 2018

How To Look Slim in a Saree?

The traditional Indian signature women ethnic outfit is a saree and while there are women who love to drape sarees every day, there are some who keep it for special occasions. But we bet, every Indian woman has a treasure trove of sarees and there is one special sari that she has the fond memories with. Seamlessly elegant, spectacular designs and flattering figure, a sari can bring back a thousand happy memories and also make you look great in an instant. How To Wear Saree to Look Slim However, picking a saree that perfectly complements your body types and suits...
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Jul 13, 2018

6 Stylish Ways to Drape a Dupatta You Can’t Miss

Nothing spells charm than a well-draped dupatta over a lehenga or anarkali, salwar kameez or even the contemporary dresses. Any traditional or Indian ethnic outfit is incomplete without a gorgeous designer dupatta that oozes effortless elegance.   The uber-cool trends of draping double dupatta is also gaining much popularity quite recently while the simplistic signature drapes have always been a hands-down classic style. If you’re the bride-to-be, we will show you how to jazz up your lehenga and notch up your stylish quotient with different dupatta drapes. And for all those lovely bridesmaids, stay chic and fashionable with all-new dupatta...
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Jul 09, 2018

10 Colors Perfect for Summer Wedding That Suits Indian Skin Tone Best

Wedding bells are ringing in your tinsel town and you’re already pinning your favorite wedding outfits to strike that fashionista appeal. Big fat Indian weddings call for some exotic concoction of contemporary ethnic outfits that complement your body type and suit the occasion. While there are trends galore hitting the market every now and then, we bring to you some of the heart-melting colors that are en vogue this wedding season. What’s more to look out for? Well, this time, we talk designs less and colors more because that’s what catches the attention and fancy of the guests, photographers and...
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May 27, 2018

How to Choose Different Types of Kurti For Your Body Type

Every woman has that one dearest outfit that she never wants to part ways with. And similarly, every “desi girl” owns that piece of kurti that she loves to death. We know you feel us. However, what’s that element that makes us like some of our outfits way much more than the others lying in our closet? Well, simple, the fit. The dresses and ensembles that make us look gorgeous, taller, naturally beautiful, accentuate our curves from the right places and overall depict a perfect picture are the best clothes. Different Types of Kurti Designs for Your Body Type So,...
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May 01, 2018

How to Style Sarees at a Formal or Social Event?

Saree is the versatile piece of clothing for every Indian woman. And no matter how traditional or professional the lady is, she must be owning at least one saree in her wardrobe for sure. While styling the effervescent nine yards of joy is such a fun to play with while dressing up for weddings or gala soirees, as a formal wear, it needs a new dimension to carry off. Indian designer sarees are reflection of your attitude and stature. While it should be highly comfortable and effortlessly stylish, you must know how to style it right to not catch the...
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Jan 15, 2018

Trend Alert: Bollywood Divas Turning Heads in Ethnic Attires at Airport

Yes, you heard us right. Recently, the traditional outfits for Indian women have witnessed a major rise. From flowy kurtas to slick saree pants, soft cotton sarees to comfortable anarkalis, young Indian girls are putting it all labelling the oh-so-cool ethnic ensembles as their everyday staple. Bollywood actresses carrying the Indian look with their signature charm while travel is indeed giving them major fashion goals. So, if you dream to live in your denim, think again, because these graceful yet functional traditional outfits shall surely give a spin to your look. Come, let’s check out some of the most inspiring...
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Jan 05, 2018

10 Times Deepika Padukone rocked Ethnic Ensembles like a Queen!

Infectious dimpled smile, stunning looks and a concoction of blockbuster cinematic hits, Deepika Padukone is indeed an epitome of perfection. Her effervescent array of wardrobe oomph has served us with the classic fashion inspiration, time and again. We are indeed going gaga over Deepika’s traditional looks, both edgy and experimental; she never fails to rock even the simplest of ethnic attires effortlessly. Our Bollywood diva who just turned another year bolder and gorgeous is our stellar stylist. Wishing her a Happy Birthday with our curated lookbook of her best-ever traditional looks that she managed to floor us with, here you...
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Dec 10, 2017

How to Differentiate between Fake and Authentic Handicrafts?

“If light is in your heart, you will find your way home.” ~ Rumi Soaking in the blistering summers, the artisans digging deep to carve perfection through their ancestral artworks. Consistently detailing and breaking a sweat to reflect the preserved culture through sheer hard work as the weavers and artisans immaculately invest their skills by burning the midnight oil. Every single handcrafted piece resonates a unique tale to tell yet the advanced mechanism of the supply chain has buried the nuances of reality into layers of corruption and materialistic world. Every year, hundreds of artisans and weavers commit suicide all...
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Nov 26, 2017

How to Choose a Perfect Saree for your Body Type?

Sarees are one of the most sartorial ethnic ensembles that every Indian lady loves to drape for special occasions like festivals, weddings, and fancy events. The elegant nine yards of beauty accompanied with a wide range of fabric aesthetics like silk, chiffon, georgette, cotton, tussar etc. along with the attractive designer prints and an array of colors to choose from, you can totally experiment with the signature ethnic look and up your glam effortlessly. Just add a touch of the personalized look by donning those kohl rimmed eyes, bindi, slide away that red lipper and flaunt your Indian look in...
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Aug 09, 2017

Flow with the Flair of Summery Bollywood Sarees

Bollywood has always influenced fashion choices of women in India! Be it Indian wear or western fashion trends, Bollywood fashion brings a myriad of eye-catching styles and looks which are worth giving a try. Every time new movie releases in India, our Bollywood divas stun everyone with their jaw-dropping styles which become a fashion rage in the country. Well, saree is one such wear which has over and over again set some amazing fashion trends for the women in India who love to flaunt their sarees in absolute Bollywood verve. Flowing sarees in serenading Bollywood songs have been a massive...
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Jul 14, 2017

Opulent Amrapali Jewelry in Period Saga Baahubali

Opulent Amrapali Jewelry in Period Saga Baahubali Let us say if anyone wants to see the grandeur of Indian heritage jewelry then you must watch the Indian movie Baahubali by S.S Rajamouli! The movie is a magnum opus in every literal sense; be it graphics, cinematography, direction, costumes or jewelry every single detail left the audience spell bound. The mastermind behind the opulent jewelry in Baahubali is the Indian jewelry house, Amrapali. The brand is a well-established name in the country as well as abroad and has always strived to bring exclusive and unique pieces onboard with their team of...
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Mar 01, 2017

When Bollywood Went Banarasi

When Rekha, as the doomed Umrao, with her luminous kohl-rimmed eyes danced her way into our hearts in a flash of red and gold brocade, it was a poignant moment of cinematic history we will never forget. When Aishwarya Rai blazed through the screen glowing infinitely brighter than the burning lamp ensconced in her delicate hands in Devdas, our hearts heaved a collective sigh.... When a radiant Vidya Balan, her face, fresh as the morning dew, stared impishly at a visibly smitten Saif in Parineeta, she took our breaths away just as she did his.... And then there was Priyanka...
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