Pure Elegance Blog
Stirring up a healthy mix of content with a broad spectrum covering the cultural connections with street-style fashion, Bollywood-inspired ethnic looks, retro-esque celebrity take on traditional attires, hot picks of the season and featuring an array of our exclusive handcrafted outfits explaining the origin, inspiration, weaving manufacturing and the artisans’ plea.
 
Our heartfelt initiative is to dive into the glorious Indian heritage and peek into the fascinating melange of the-then trends in Indian fashion and lifestyle space coupled with the amusing street-fashion tales, bizarre facts on the Indian traditions and customs, the evolution of your basic ensembles from a piece of cloth, influence of Mughal and British in Indian drapes and silhouettes, rich embroidery and cascading zari work fables, and to embrace the Indian ethnicity and explore the quaint alleys of the unexplored part of India with us.
Our Arts & Culture section shall satiate your appetite and feed your curiosity about the glorious Indian handicrafts that are often failed to acknowledge. The street artisans and handicraft weavers who are lost in translation have lost their charm an essence of handicrafts has gradually lost its meaning, all thanks to the power-loom sector overpowering the bread and butter of artisans who preserved and continue to glorify the Indian handicrafts. Revisit the land of colorful traditions, cultural rites, customs that have been trodden a path of their own, the woman in their veils swaying along the happy beats as they carry earthen pots over their head filled with water to far-flung villages. The fierce mustached men sporting vibrant pagdhis as a sign of marking authority and dominance. Take the insights and explore the enchanting alleys of the Indian subcontinent as we let you educate and enlighten about many a fine detail of the royal ancestry.
Fashion goes beyond the stylish appeal and trends that fade away in the shadow of classics. Regal Indian fashion which has been passed on since generations has seeped into the modern world with a twist and has garnered eyeballs of people all-over. With women draped in gorgeous twirls of Anarkali which was the Mughal-period showstopper, outfit is adorned by the woman today, with equal panache. The essence and relevance of the age-old textile Khadi and its breath-taking evolution. From reviving the artsy textile in the pre-independence era to becoming the summer staple for modern Indian woman’s closet, has taken the form of contemporary weavers. The classic Nehru jacket evoking the old-world charm of the Renaissance times, reflecting the glorious era makes us gape in awe.
Tailored with finesse, crafted with perfection, these quintessential artistic and vintage aesthetics are revived and restored by the designers who have resonated the age-old craftsmanship through their impeccably-designed immaculate works of art. Re-interpreting traditional Indian formal wear in their own distinctive way and reviving the glorious crafts, our fleet of fashion designers deserve a special mention here.
The Fashion Files segment of our Indian fashion blog - featuring an array of subject-matter from latest trends to celebrity-inspired looks, straight from the runway looks, hot picks of the season and DIY’s - will totally give you a good dose of all things jazzy and how-to amp up your look effortlessly.
Celebrities have time and again, served as potential influencers in the society in terms of fashion. People often seem to build pre-conceived notions of the personal taste and style of celebrities sartorial dressing and take inspiration from there. With Konkona Sen draped in subtle earthy hues of khadi silhouettes coupled with oxidized silver jewelry resonating subtle sensuality. Renowned singer and philanthropist, Usha Uthup portrayed in heavy Kanjeevaram sarees decked with rich jewelry and carnations in her hair inspire the traditional Indian beauty to many women throughout the world.
Closet Treasures is our sacred space featuring our collection of Benarsi silk, linen, georgette, Ikkat, Kanjeevaram etc. sarees. The cascading silhouettes handcrafted with intricate details and rich embroidery reflecting the artistic Indian heirloom. The trunk of designer lehengas, Indo-Fusion outfits for the young women with an intention to experiment, anarkalis, floor-sweeping gowns and much more. Our in-house designer ensembles with stunning visuals and videos to help you gage the outfit details will surely be a handy guide for you to select your dream outfit and wear it like a royalty!
Fashion Journal
We bring to you the latest grapevine, current trends and Indian fashion fads through our Fashion Journal. Inspired by the style icons of Bollywood, we talk about the who’s who and who wore what of the crème de la crème folks of the starry world. Keeping a close eye on latest trending Indian traditional wear, contemporary drapes, classic couture and much more through the lens of a critic. Come, join us in our journey to critically evaluate the fashion aesthetics and style bandwagon of our adorable stars. Let’s get inspired or learn some lessons on avant-garde fashion tips.
Trending
Your daily dose of drama, style, fashion, shows, events and much more. Baked fresh and served to you with some added masala, Pure Elegance will feature everything that’s trending in the world of fashion and entertainment to feed you with some filmy protein, lack of which can cause some serious disorders. Get all the updates on new launches, fashion shows, fashion market changes, events and exhibitions around the world etc. Let us know what else would you love to read and explore. Just drop a mail on info@pure-elegance.com.
The section of Women Who Do celebrates the thriving spirit of women and their struggles to maintain the status quo in the society. Entrepreneurs, artists, designers, consultants- women from all the walks of life wearing many feathers in their hats will be the sole drivers to promote the legendary Indian handloom and handicrafts. Tete-a-tete rendezvous with the popular women faces shall inspire, engage and enlighten the fellow Indian women to switch to ethnic attires. Like Chandna Kochhar sweeps slay in her crisp silk sarees, Arundhati Roy seamlessly plays a non-chalant character in her khadi drapes, these substantial women will give us their food for thought and their insights on the evolution of Indian ethnic outfits over the years.