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Monochrome Indian Ethnic wear rules the roost: Indian Ethnic wear trend forecast 2020

From the stars to the starlets, the pastel and jewel monochrome Indian Ethnic wear has captured every body's imagination and once you have seen the lovely outfits you will make a beeline to lay your hands on this trend too. Come straight to Pure Elegance and live out all your Monochrome Fantasies.  

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The Indian Saree : That other hero of Mission Mangal that won our hearts

Bollywood is never lacking in Indian Ethnic Wear costume for most of its film heroines but with Mission Mangal's five stellar acts by women portraying real life scientists, most of the looks  featured the saree making it the subtle star of the film for fashionistas who are always looking at Bollywood movies for some trendy style inspiration.

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Remembering Madhubala: Iconic Woman of the Yesteryears

Just a beat to the tunes of the bygone music like “Jab pyar kiya to darna kya” and our goosebumps know one thing, the everlasting beauty of Madhubala and her effervescent aura blooming our hearts with joy. Read more to know about Madhubala's effortless glam and style secrets here.

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8 Best Bollywood Inspired Halloween Looks

Talk about Halloween and chances are that you will stumble upon some of the rogue looks that master the silver screen. The scary trick-or-treat festive season dwells upon the dead and remembering the ancestors, all in the mighty spirit. Check out some of our favorite iconic Bollywood looks that can you recreate this Halloween.

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